Ok so I am in Bulgaria right now and it’s time for Phase 1 of the launch.  I have to do it in phases as I will probably be spending different parts of 2012 focusing on the four largest markets for English language books which are, in order of size, USA, UK, Canada and Australia (if you know anyone in the media in those territories that would like to interview me, please let me know).

So why am I am Bulgaria?  Well to answer that question its worth taking a look at the unconventional way in which the book was researched and written.

In August 2009 I packed my bags and embarked on the beginning of a round-the-world trip armed with nothing but a backpack, a bunch of clothes, toiletries and my not-so-faithful laptop.

The plan was simply to head west from London and keep going until I got back to London again.  Several motherboard failures, battery failures and a new laptop later – and many, many countries later – this book was born.

As such, this book was not written in any country.  Parts of the book were written at the end of the world in snowy Patagonia, the eternal spring of Medellin, sultry Mexico, overlooking Ipanema beach or during a break from the delightful chaos of the SFSX music festival in Austin, Texas.

At times L.A. provided the backdrop and inspiration.  Other times Machu Picchu, Sydney harbour, Hong Kong bay, Boracay white beach and the ancient city of Petra.

In total the research during the writing of this book took place across more than 40 countries during more than 2 years and 3 months of travel taking in most of Europe, South America, North America, Australasia,  SE Asia as well as parts of the Middle East and the Indian subcontinent.

I am in Bulgaria now because I realised that I would never get the book finished by the end of 2011 and ready for a Jan 2012 launch unless I stopped travelling.

So since November I have been cosily sheltering from the snow in my Balkan apartment where I happily reached my goal of finishing the book by the end of 2011.

What Is In The Book?

The book takes a global look at the history of human sexual relationships in the Sex 1.0 era before property or marriage even existed, how we evolved to our modern day Sex 2.0 lifestyle and how and why we created the problems that make modern day sexual relationships so hard.

Far more importantly, it details a way forward to a Sex 3.0 world. A world of mutual understanding between men and women and a return to nature.

Sure, we take a look at the same thing on this website too.  In fact, the early posts on this website are largely taken from the early chapters of the book, but I am never going to make the entire content of the book available here (I gotta eat too after all).

Essentially the articles that I write and publish here and elsewhere like inmalafide.com give you a look at parts of my mind map but to see the whole map, you have to buy the book.

For both readers of the book and readers of this website, being able to read about and understand background ‘primer’ concepts like people’s mindmaps, relationship duress, fenced and unfenced relationships and so on is essential.

Without the primer concepts being understood, you can’t understand either the writing on this site or in the book.

Hope you enjoy the book – JJ

About The Author

JJ is a former English rock journalist who followed the standard script of conventional dating or what he terms in his book “fenced relationships” for the first half of his adult live before exploring sexual relationships not based on enforced monogamy or what he terms “unfenced relationships” for the second half.

The result was his first book, Sex 3.0, a fascinating insight into the modern day culture of Sex 2.0 which is based on fear, control and deception and its replacement Sex 3.0 which represents the death of fear and a return to nature.

An early reviewer said “One of the most mind blowing books I’ve ever read. Reading it has had a profound impact on how I view sexual relationships. I will recommend this to everyone I know. Bravo J J!” – Mark, Dublin

“Finally someone who gets it !  A sane voice in a sea of insanity.  I never heard anyone speak with this voice before.  Thank you!  Thank you!  Thank you!” – Sarah, NY

Launch Discount

As a special launch discount, I am offering up to $10 USD off the paperback version of the book.  You can find out how to claim that by clicking here.

This is a short time launch offer.

Where Can You Buy It?

It is available on Amazon.com in paperback and kindle form.  It’s also available  from Createspace in paperback form here.

The industry standard ePub format (for iPad and pretty much all other eReaders) can be bought from the eBook store on this website, from Lulu or from Smashwords.  Smashwords also has the kindle format as well as LRF and PDB.


  • M.

    I see you’re a proponent of “unfenced relationships”. How does this work for people with kids?

  • Its not accurate to say that I am a “proponent” of unfenced relationships. I am a proponent of freedom of choice.

    One of the key concepts of living in a sex 3.0 era is the rejection of what I call “relationship duress”. Relationship duress basically means telling other people what they should or must do when it comes to their sexual relationships.

    As I don’t believe in relationship duress, I cannot be a proponent of either fenced or unfenced.

    There is no right choice. Only the choice that is right for you.

    If a person wanted an unfenced relationship and wanted to have children too then the two people involved would clearly need to come to an agreement as to legal and financial responsibilities. How you would go about that changes vastly from country to country.

    You could, for example if you were French, form a pacte civil de solidarité or PACS which is very popular. You could form a civil union if the laws in your country supported that or you could just draw up your own legal agreement drafted and agreed between the two of you.